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More bottom-end mobile services to open up new marketing opportunities?

30-09-2014 Hits:96 My Article Editorial Team - avatar Editorial Team

More bottom-end mobile services to open up new marketing opportunities?

While African marketers are already aware of the opportunities provided by the rapid consumer uptake of mobile phones on the continent, international technology companies are now also increasingly taking notice of the business prospects on offer in the region. Ghana-based chat application Saya, which provides a notably cheaper alternative to SMS messaging mainly for users of feature phones and has been...

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Unstable emerging markets can still provide opportunity

29-09-2014 Hits:253 My Article Editorial Team - avatar Editorial Team

Unstable emerging markets can still provide opportunity

In those emerging market economies where there is a high degree of instability, is it possible to still have business growth? While conventional marketing wisdom would suggest that the answer is ‘no’, it seems this is not necessarily the case. “The answer is ‘yes’, if you know what to look for”, says Tamer ElAraby, Managing Director for global research company Nielsen...

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Apple still a juicy brand in Britain

26-09-2014 Hits:220 My Article Editorial Team - avatar Editorial Team

Apple still a juicy brand in Britain

Given the large number of excited – and sometimes near-hysterical – shoppers seen queueing for the new Apple iPhone 6 in various global cities, it’s perhaps unsurprising that a panel of British consumers and key influencers has named Apple as the nation’s coolest brand for the third successive year. The 2014/15 CoolBrands listing published this week shows the technology brand continues...

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Car marketer honoured for leadership and innovation

25-09-2014 Hits:259 My Article Editorial Team - avatar Editorial Team

Car marketer honoured for leadership and innovation

One of South Africa’s leading automotive marketers – Claudia Walters of Mercedes-Benz Cars SA – has been honoured with the annual Marketing Leadership and Innovation Award at the 2014 Loerie Awards held at the Cape Town Convention Centre last week. Now in its eighth year, the award recognises individuals for their marketing achievements, based on the success of their brands over...

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African marketers still seeking relevance in Big Data

23-09-2014 Hits:366 My Article Editorial Team - avatar Editorial Team

African marketers still seeking relevance in Big Data

Data scientists at IBM, the US technology and consulting group, estimate that in 2012 some 2,5-quintillion (2,5 followed by 18 zeros) bytes of data were created every day and that 90% of the world’s data was produced in the past two years alone. But IBM says only 40% of businesses in Nigeria and Kenya, for example, are in the planning stages...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: