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Merger will 'reconfigure the world's supermarkets' as consumer tastes change

30-03-2015 Hits:61 My Article Editorial Team - avatar Editorial Team

Merger will 'reconfigure the world's supermarkets' as consumer tastes change

In a development described as "reconfiguring the world's supermarkets", two giants of the FMCG food business – Heinz and Kraft – last week announced a US$40-billion merger that will create the fifth biggest food and beverage corporation on the planet. The merger comes at a time when analysts say consumer tastes are changing, particularly in the US and other developed countries,...

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The table top retail channel still the most popular

27-03-2015 Hits:275 My Article Editorial Team - avatar Editorial Team

The table top retail channel still the most popular

While major regional and multinational retailers are making well-publicised forays into African consumer markets, the most common shopping channel on the continent remains the 'table top', the emerging-market equivalent of the convenience store. According to a Nielsen report – entitled 'Africa: How to Navigate the Retail Distribution Labyrinth' – research in 14 sub-Saharan countries found that 80% of consumers shopped...

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Beauty booms on the continent

26-03-2015 Hits:356 My Article Editorial Team - avatar Editorial Team

Beauty booms on the continent

Africa's beauty market is one to watch, thanks to a forecast compound annual growth rate of more than 8% through until 2019."Demand for high-quality products at reasonable prices is one of the key trends emerging in this market," note the authors of the 'Beauty and Personal Care Market in Africa Report: 2015 to 2019', published by global insights firm Research...

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Can 'day of joy' campaign help to revive McDonald's sales?

25-03-2015 Hits:423 My Article Editorial Team - avatar Editorial Team

Can 'day of joy' campaign help to revive McDonald's sales?

In the wake of its worst sales performance in more than a decade, global fast food giant McDonald's yesterday rolled out an international 'day of joy' campaign. Aimed at celebrating 24 moments of joy in 24 hours with consumers in 24 cities around the globe, the promotion involved the staging of fun events in various locations, as well as popular...

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Africa's super-rich set to increase

24-03-2015 Hits:525 My Article Editorial Team - avatar Editorial Team

Africa's super-rich set to increase

While South Africa remains the country on the continent with the highest number of super-wealthy individuals, other African countries – most notably Nigeria and Ivory Coast – are producing increasing numbers of businesspeople and entrepreneurs with a net worth of at least US$30-million. This is according to the 2015 edition of The Wealth Report, which was launched last week in Johannesburg...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: