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Marketing manager is highest-ranked job

27-02-2015 Hits:284 My Article Editorial Team - avatar Editorial Team

Marketing manager is highest-ranked job

Being a marketing manager has been named as the top job to aspire to in the United Kingdom in 2015. It comes in ahead of such professions as civil engineering, accounting and software engineering. The results are contained in a study released this week by jobs website Glassdoor, which examined the number of job vacancies posted in the three months to...

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Branding Africa: Fostering a dynamic narrative

26-02-2015 Hits:291 My Article Editorial Team - avatar Editorial Team

Branding Africa: Fostering a dynamic narrative

Widely acknowledged as being the second fastest-growing region in the world, Africa is rebranding itself as a continent worthy of global investment. South Africa needs to capitalise on the opportunities this offers by changing its narrative accordingly, believe business and branding experts. “The major value in most companies, and even countries, today lies in the brand,” said branding expert Jeremy...

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Bill Gates predicts major growth in Africa’s mobile banking

25-02-2015 Hits:436 My Article Editorial Team - avatar Editorial Team

Bill Gates predicts major growth in Africa’s mobile banking

Microsoft founder and philanthropist Bill Gates has predicted that, by 2030, 80% of African adults without bank accounts will be banking via their mobile phones. This is one of four key predictions issued by the Bill and Melinda Gates Foundation in its recently published annual letter. “The number of adults without access to financial services in Sub-Saharan Africa is 398-million, which...

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Lego overtakes Ferrari as the world’s most powerful brand

24-02-2015 Hits:504 My Article Editorial Team - avatar Editorial Team

Lego overtakes Ferrari as the world’s most powerful brand

Lego, the plastic brick toy with a global following, is the world’s most powerful brand in 2015, according to the annual study published by Brand Finance, a prominent brand valuation consultancy. On the ‘brand strength index’ it scored highly on a range of metrics – among them familiarity, loyalty, promotion and corporate reputation. “Lego is a uniquely creative and immersive toy;...

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Global PR professionals to gather in Africa

23-02-2015 Hits:580 My Article Editorial Team - avatar Editorial Team

Global PR professionals to gather in Africa

Public relations professionals from across the globe will gather in Africa for the second time when the International Public Relations Association (IPRA) holds its World Congress in Johannesburg in September. The last time the congress was held on the continent was in Durban in 1998. Approximately 500 delegates are expected to attend the event, which is held every three years. According...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: