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Nigeria’s alluring retail market creating a ‘mall culture’

29-01-2015 Hits:194 My Article Editorial Team - avatar Editorial Team

Nigeria’s alluring retail market creating a ‘mall culture’

As Africa’s largest economy with a GDP of more than US$50-million, Nigeria is becoming increasingly attractive to international investors looking to play a role in the formalisation of the West African nation’s retail market.

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Cape’s tourism marketing bonanza

28-01-2015 Hits:242 My Article Editorial Team - avatar Editorial Team

Cape’s tourism marketing bonanza

South Africa’s Western Cape province – and the glamour city of Cape Town in particular – are becoming a travel marketer’s dream as they attract an ever-increasing array of international visitors and high-profile events. This is in line with the province’s strategy to market itself as the main business and leisure events destination in the country – ahead of Gauteng...

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Consumers prepared to buy ‘convenience’

27-01-2015 Hits:308 My Article Editorial Team - avatar Editorial Team

Consumers prepared to buy ‘convenience’

Today’s consumers – whether in Africa, Asia, Europe or the Americas – are increasingly prepared to ‘buy’ convenience to simplify their hectic lifestyles, according to a study released this month by global market intelligence firm, Euromonitor International. The Global ‘Consumer Trends 2015’ report says consumers around the world are maximising their time and money by finding products and services that...

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More sport sponsors showing their dissatisfaction?

26-01-2015 Hits:363 My Article Editorial Team - avatar Editorial Team

More sport sponsors showing their dissatisfaction?

Following on the heels of news that sponsors of English soccer teams are cancelling their agreements – or threatening to do so – when clubs behave in a manner inconsistent with the sponsors’ brand values, come claims that several of the world’s biggest companies have declined to be sponsors of the next soccer World Cup because of corruption allegations surrounding...

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Traditional demographics ‘flawed’ and ‘outdated’?

23-01-2015 Hits:463 My Article Editorial Team - avatar Editorial Team

Traditional demographics ‘flawed’ and ‘outdated’?

Are marketers who use traditional demographics to target their audiences following an obsolete practice? ‘Yes’ is the answer from an international media executive, who believes a reliance on demographics creates audience definitions that are ultimately outdated.

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: