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Sponsor hype around 2015 Rugby World Cup begins

03-07-2015 Hits:10 My Article Editorial Team - avatar Editorial Team

Sponsor hype around 2015 Rugby World Cup begins

Heineken, the Dutch-based beer brand known for its sponsorship of major sporting competitions such as the European Champions League soccer tournament, has unveiled its strategy to leverage its official partnership status at the upcoming Rugby World Cup to be held in England from 18 September to 31 October. As a Worldwide Partner for the tournament (others are Land Rover, DHL, Emirates,...

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Africa learns to tackle online customer complaints

02-07-2015 Hits:21 My Article Editorial Team - avatar Editorial Team

Africa learns to tackle online customer complaints

The vast reach of social media means that dissatisfied customers can do a brand significant damage. But having a social media complaints policy in place, and a team that can act quickly to ensure speedy resolutions, can help turn negative feedback into a marketing positive – as African organisations are finding out. A case in point is a recent incident...

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Facebook seeks more African advertising

01-07-2015 Hits:53 My Article Editorial Team - avatar Editorial Team

Facebook seeks more African advertising

Facebook has announced the opening of its first African office as it seeks to continue growing the social network’s footprint on the continent and take advantage of the advertising and commercial opportunities presented by the ever-increasing number of Africans who are using the network. The office is located in Johannesburg but will focus on the entire sub-Saharan African region, which a...

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Africa’s consumer-facing industries rise in prominence

30-06-2015 Hits:59 My Article Editorial Team - avatar Editorial Team

Africa’s consumer-facing industries rise in prominence

The ongoing diversification of economic activity in Africa and a growing consumer class is encouraging increased foreign-direct investment (FDI) in consumer-focused services and manufacturing sectors. This is according to a new report published by management consultancy EY, entitled ‘Converting Africa’s Potential into Profit’. According to the authors, the shift of investment from extractive to service-oriented sectors is apparent when examining the...

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Marketing and product innovation pushes whisky consumption in SA

29-06-2015 Hits:50 My Article Editorial Team - avatar Editorial Team

Marketing and product innovation pushes whisky consumption in SA

An aspirational product combined with clever marketing is pushing whisky consumption to new heights in South Africa. The spirit’s rise has been nothing short of phenomenal, with clever branding, merchandising and activations seeing the sales volume in 2014 reaching 40,8-million litres, a remarkable 10,2-million litres (33%) more than a mere seven years earlier. “Unlike brandy, whisky’s attraction is that it is...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: