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Public campaign sinks Lego’s deal with Shell

13-10-2014 Hits:17 My Article Editorial Team - avatar Editorial Team

Public campaign sinks Lego’s deal with Shell

A four-month public campaign headed by environmental group Greenpeace has led to Lego, the international toy brand, ending a lucrative deal with the Shell oil company. The two organisations have business ties dating back to the 1960s and, in 2011, signed an agreement whereby co-branded Lego toys are sold at filling stations in 26 countries. The deal is reported by Britain’s...

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Brands looking to score with soccer sponsorships

10-10-2014 Hits:218 My Article Editorial Team - avatar Editorial Team

Brands looking to score with soccer sponsorships

The investment is large and the potential returns can’t be easily quantified when brands throw their weight behind soccer teams and tournaments. Yet companies are increasingly looking to leverage off Africa’s passion for soccer to grow their brands. In June, the African Marketing Confederation (AMC) website unpacked new research out of the US by the global McKinsey consultancy, which noted that...

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Shakeout for SA’s e-commerce market

09-10-2014 Hits:502 My Article Editorial Team - avatar Editorial Team

Shakeout for SA’s e-commerce market

In a move that surprised the South African e-commerce industry, two of its major players have announced a merger in the face of increasing competition from abroad, as well as the growing online operations of traditional bricks-and-mortar stores. Kalahari.com, one of the best-known names in the local industry, is joining forces with the newer and more aggressive Takealot.com, subject to approval...

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Would you like a beer, madam?

08-10-2014 Hits:314 My Article Editorial Team - avatar Editorial Team

Would you like a beer, madam?

Global brewing giant SABMiller – a company with a strong African heritage – has outlined plans to expand the appeal of beer by marketing it to new audiences such as female consumers and food connoisseurs. At this stage, it appears the strategies will be targeted at mature markets such as Europe and North America, although certain affluent market segments in...

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Increased competition in mobile money sector good for consumers

07-10-2014 Hits:1247 My Article Editorial Team - avatar Editorial Team

Increased competition in mobile money sector good for consumers

M-Pesa, the mobile-based money transfer system operating out of Kenya via the Safaricom telecommunications network, is about to have its market dominance challenged after government regulators gave the go-ahead for Equity Bank to launch an opposing service in conjunction with Safaricom’s competitor, Airtel Kenya. If the increased competition makes banking services more accessible, flexible and affordable, it will be a boon...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: