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Strong customer relationships more important than brand value

24-04-2015 Hits:127 My Article Editorial Team - avatar Editorial Team

Strong customer relationships more important than brand value

Could it be that, despite the enormous brand valuations being placed on major companies such as Apple and Coca-Cola in annual brand valuation surveys, brands are actually declining in value? This is the argument being put forward by two leading international marketers in an article published last week in Harvard University's prestigious 'Harvard Business Review'. Dominique Hanssens, Professor of Marketing at...

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Why buying Facebook 'likes' is bad for business

23-04-2015 Hits:219 My Article Editorial Team - avatar Editorial Team

Why buying Facebook 'likes' is bad for business

Social network Facebook claims it is winning a war against rogue businesses that sell fake 'likes' and has now put many of them out of business. It has also warned that companies willing to buy these fake 'likes' in an effort to boost their Facebook pages are actually doing themselves more harm than good. According to a report first published by...

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Will Africa warm up to Skype as a marketing tool?

22-04-2015 Hits:282 My Article Editorial Team - avatar Editorial Team

Will Africa warm up to Skype as a marketing tool?

With Skype – the communication application that enables video and voice calls over the Internet – now comprising a user base of around 1,6-million people in South Africa, it may be reaching sufficient critical mass to provide advertisers with an opportunity to meaningfully interact with consumers. Following Microsoft's multibillion-dollar acquisition of Skype in 2011, the technology company turned its attention...

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Too many marketers want to be MD, says top marketer

21-04-2015 Hits:386 My Article Editorial Team - avatar Editorial Team

Too many marketers want to be MD, says top marketer

Too many of today's marketers want to be managing directors when they should be focusing on being better marketers, a top industry expert has warned. Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald's Europe, say the profession is losing its lustre as a career because too many within the industry want to climb the career ladder. "I truly believe...

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Hyundai scores global marketing coup with viral space video

20-04-2015 Hits:473 My Article Editorial Team - avatar Editorial Team

Hyundai scores global marketing coup with viral space video

South Korean automotive brand Hyundai has scored a global marketing coup by enabling a 13-year-old Texas girl to send a spectacular love note to her father – an astronaut circling high above the earth on the International Space Station. The brand activation has attracted widespread media attention around the world and gone viral by racking up almost 26-million views on...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: