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Negative online customer review sparks hotel controversy

21-11-2014 Hits:210 My Article Editorial Team - avatar Editorial Team

Negative online customer review sparks hotel controversy

Peer-based reviews on websites such as 'TripAdvisor' are now one of the most important factors in online buying decisions A hotel in England has become involved in a storm of controversy after it 'fined' guests who posted negative comments about it on a travel review website and their own social media page.Now the hotel, located in the southern coastal resort town...

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Innovative strategy woos Malawi’s mobile users

20-11-2014 Hits:274 My Article Editorial Team - avatar Editorial Team

Innovative strategy woos Malawi’s mobile users

‘Buy now, pay later’. This is the strategy being embraced by Pasavute, an innovative ‘advance airtime’ service provider in Malawi. By enabling consumers to buy airtime now and settle the bill later, the service allows mobile users uninterrupted service regardless of their current financial situation. Highlighting the strong consumer need for the service in the country are figures indicating that some...

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New geolocation customer data capabilities for traditional retailers

19-11-2014 Hits:474 My Article Editorial Team - avatar Editorial Team

New geolocation customer data capabilities for traditional retailers

One of the key competitive advantages that online retailers have over their bricks-and-mortar counterparts – access to a greater array of rich customer data – may soon start to be reduced by the arrival of smartphone-based technologies that will give the traditional stores access to greater levels of information. “Much of the [Amazon]online giant’s competitive advantage is based on its access...

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Africa’s super-wealthy on the rise

18-11-2014 Hits:437 My Article Editorial Team - avatar Editorial Team

Africa’s super-wealthy on the rise

The number of high net-worth individuals in Africa – defined as those having net assets of US$1-million or more, excluding the value of their primary residence – increased at more than double the global rate between 2000 and 2013. This is according to the recently released 2014 Africa Wealth Report compiled by research firm New World Wealth, which shows that the...

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Is court the right route when customers complain?

17-11-2014 Hits:549 My Article Editorial Team - avatar Editorial Team

Is court the right route when customers complain?

Just how far can South African consumers go if they feel they’ve had poor customer service from a business? Quite far, according to a decision handed down by a court late last week. Cellular network Cell C went to the South Gauteng High Court in Johannesburg seeking an urgent interdict to have what it called a “defamatory” advertising banner removed from...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: