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A tale of three marketing approaches

28-08-2014 Hits:7 My Article Editorial Team - avatar Editorial Team

A tale of three marketing approaches

One of the things that set successful marketers apart is their ability to reach local consumers as they navigate their daily lives. What works as a means of influencing tech-savvy developed-world consumers might not achieve the same reach in a developing country like Botswana, for example. The secret is to know which avenue to use to achieve the appropriate brand...

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Creating powerful brands through ‘brand tencity’

27-08-2014 Hits:13 My Article Editorial Team - avatar Editorial Team

Creating powerful brands through ‘brand tencity’

Brand tencity is essentially the process of harnessing tensions to make a brand irresistible. Although this may sound counter-intuitive, the concept of creating energy from divergent forces within a brand’s makeup is gaining traction in global marketing circles. But what does it really mean and how does it work? In an article carried on the Young & Rubicam (Y&R) advertising and...

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Kenya markets its culture to boost tourism

26-08-2014 Hits:16 My Article Editorial Team - avatar Editorial Team

Kenya markets its culture to boost tourism

One of the fastest-growing tourism niche markets around the world is cultural tourism. This combines a geographic experience and unique ecological differentiators with compelling human history – thus helping to build positive country brand associations. Recently Kenya unveiled plans to promote its cultural diversity to attract more visitors, with the Ministry of Sports, Culture and the Arts announcing that it was...

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Africa’s middle-class consumers under the spotlight in new study

25-08-2014 Hits:118 My Article Editorial Team - avatar Editorial Team

Africa’s middle-class consumers under the spotlight in new study

While the African middle class may be smaller than some previous predictions, the number of middle-class households in the leading economies on the continent, excluding South Africa, will still grow to about 40-million people by 2030. This is according to a study released last week by the Standard Bank Group, which claims to be the largest African bank by assets...

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Logos can mean more than you think

22-08-2014 Hits:24 My Article Editorial Team - avatar Editorial Team

Logos can mean more than you think

Businesses need to do adequate research when developing or redesigning their logos, as getting it wrong can send the incorrect message to the marketplace and ruin the logo’s potential impact. This is the warning from Amitava Chattopadhyay, Professor of Marketing at Insead Business School, which operates campuses in France, Singapore and Abu Dhabi. According to Chattopadhyay, logos can also influence consumer...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: