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Why ‘differentiation’ is still a key weapon for marketers

20-10-2014 Hits:31 My Article Editorial Team - avatar Editorial Team

Why ‘differentiation’ is still a key weapon for marketers

Despite the pace of global business speeding up and a greater need to businesses to be nimble in order to react to market changes and competitor challenges, differentiation remains a key strategy for marketers. This is according to Dr Thomas Oosthuizen, previously an independent marketing consultant and academic based in South Africa, and now London-based Global Consulting Director with marketing...

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Angola’s retail sector shows strong growth

17-10-2014 Hits:271 My Article Editorial Team - avatar Editorial Team

Angola’s retail sector shows strong growth

Angola’s retail sector is expected to grow by 8% next year, increasing from $US28-billion in 2014 to $US30-billion next year. The rise means that retail now makes up more than 21% of the country’s GDP – up from only 15% in 2002.This is according to a study released by Eaglestone, an investment bank that focuses on sub-Saharan Africa. The bank says...

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Pizza brand war hots up in SA

16-10-2014 Hits:337 My Article Editorial Team - avatar Editorial Team

Pizza brand war hots up in SA

A skirmish for market share between rival pizza brands in South Africa is turning into a high-profile war as the well-established leading incumbent gears up to defend its territory from two American newcomers. Debonairs Pizza, owned by Africa-wide food giant Famous Brands and with around 500 outlets in South Africa alone, has promised to take the fight to Pizza Hut and...

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Amazon makes ground-breaking retail transition

15-10-2014 Hits:633 My Article Editorial Team - avatar Editorial Team

Amazon makes ground-breaking retail transition

Last week two major South African e-commerce platforms – Kalahari.com and Takealot.com – announced they would merge, partly because of the increasing online competition from traditional bricks-and-mortar retailers. Now global e-commerce pioneer Amazon.com is going in the opposite direction and taking on the physical retailers by setting up its own offline bricks-and-mortar store. The outlet is to be located in the...

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Madagascar embarks on tourism marketing drive

14-10-2014 Hits:486 My Article Editorial Team - avatar Editorial Team

Madagascar embarks on tourism marketing drive

After years of political instability, the African island nation of Madagascar plans to capitalise on its natural attractions and beach holiday appeal to draw one million visitors by 2020. The country’s re-branding strategy hinges on attracting large international investors, strongly marketing the destination and implementing programmes aimed at attracting high-end travellers. While the charms of natural beauty, Baobabs, an extensive coastline...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: