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The magic of m-commerce gains credibility in Africa

02-09-2014 Hits:186 My Article Editorial Team - avatar Editorial Team

The magic of m-commerce gains credibility in Africa

Mobile commerce – the uptake of mobile banking, mobile payments and mobile retail – is an unfolding story across Africa. Globally, much attention is also being given to high-growth m-commerce markets like emerging Asian countries, as well as developed nations such as the US. According to Olebogeng Mogale, Associate Director for professional services firm KPMG in South Africa: “Often considered the...

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High-tech mannequins that ‘speak’ to shoppers

01-09-2014 Hits:201 My Article Editorial Team - avatar Editorial Team

High-tech mannequins that ‘speak’ to shoppers

The global retail industry – already benefitting from a range of new technologies that enhance opportunities for customer interaction and feedback – now has a new addition to its communication armoury. Several major retailers in the United Kingdom have begun using VMBeacon, a product which enables store mannequins to transmit information to shoppers about the clothes on display in the stores....

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Getting the CMO and CIO to work as partners

29-08-2014 Hits:204 My Article Editorial Team - avatar Editorial Team

Getting the CMO and CIO to work as partners

To turn new technologies into profits and growth, marketing and IT will need to change how they work – and how they work together, says a study published this week by global management consultancy McKinsey & Co. According to the authors, chief marketing officers and chief information officers are in the thick of the evolving a ‘big data storyline’ which is...

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A tale of three marketing approaches

28-08-2014 Hits:201 My Article Editorial Team - avatar Editorial Team

A tale of three marketing approaches

One of the things that set successful marketers apart is their ability to reach local consumers as they navigate their daily lives. What works as a means of influencing tech-savvy developed-world consumers might not achieve the same reach in a developing country like Botswana, for example. The secret is to know which avenue to use to achieve the appropriate brand...

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Creating powerful brands through ‘brand tencity’

27-08-2014 Hits:207 My Article Editorial Team - avatar Editorial Team

Creating powerful brands through ‘brand tencity’

Brand tencity is essentially the process of harnessing tensions to make a brand irresistible. Although this may sound counter-intuitive, the concept of creating energy from divergent forces within a brand’s makeup is gaining traction in global marketing circles. But what does it really mean and how does it work? In an article carried on the Young & Rubicam (Y&R) advertising and...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: