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Google is world’s top brand in the public’s estimation

29-07-2015 Hits:11 My Article Editorial Team - avatar Editorial Team

Google is world’s top brand in the public’s estimation

Google has ranked best in the public’s estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft. This is according to The FutureBrand Index 2015 published this week. The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived by international consumers across a set of...

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World’s top brands increasing their investment in video-based marketing

27-07-2015 Hits:26 My Article Editorial Team - avatar Editorial Team

World’s top brands increasing their investment in video-based marketing

The average spend on YouTube videos by top global brands such as Apple and Coca-Cola has increased 60% year-on-year, according to research by Google, which examined spending by the Top 100 Brands as listed by the Interbrand 2014 Best Global Brands ranking. The study says the five brands which invest the most on YouTube-based marketing strategies are Apple, Google, Coca-Cola,...

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How shoppers look, watch and listen for new products

27-07-2015 Hits:26 My Article Editorial Team - avatar Editorial Team

How shoppers look, watch and listen for new products

While filling an unmet consumer need is an obvious goal when launching a new product, developing the right product is only part of the equation for success, says new research released last week by Nielsen.   “Opportunities may ultimately be won or lost in the in-store environment, and marketers need a strong activation strategy to generate awareness and trial by consumers....

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MasterCard readies its Rugby World Cup strategy

24-07-2015 Hits:51 My Article Editorial Team - avatar Editorial Team

MasterCard readies its Rugby World Cup strategy

As the rugby world gears up for its four-yearly extravaganza in the form of the Rugby World Cup – this year hosted by England from 18 September to 31 October – many of the world’s major sponsors are finalising their strategies around the tournament and looking to optimise their involvement. Land Rover, DHL, Emirates, Heineken, MasterCard and Societe Generale bank...

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African media research to come under the spotlight in Tanzania

23-07-2015 Hits:65 My Article Editorial Team - avatar Editorial Team

African media research to come under the spotlight in Tanzania

The Pan African Media Research Organisation (Pamro) has confirmed a line-up of top global speakers to discuss the latest trends in research and measurement methodologies – and, more particularly, how they are applicable to the African market – at its conference to take place in Dar es Salaam, Tanzania from 23-25 August.  Pamro is responsible for publishing measured audiences of all...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: