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Marketing coup for African tourism

12-12-2014 Hits:740 My Article Editorial Team - avatar Editorial Team

Marketing coup for African tourism

In a marketing coup for the continent, five African nations have been named among the top 20 best countries in the world for tourism by a major British national newspaper. Cape Town was also named the best tourist city on the globe. The annual Telegraph Travel Awards published this week – and based on votes from more than 90 000 people –...

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SA consumers pragmatic in their Christmas spending habits

11-12-2014 Hits:104 My Article Super User - avatar Super User

SA consumers pragmatic in their Christmas spending habits

South African consumers will cut back on travel and socialising in favour of food purchases over the festive season, as tough economic conditions force people to be more pragmatic in their spending habits. This is according to consulting firm Deloitte’s annual Year-End Holiday Survey released last week. The average proportion of the consumer budget that will be spent on...

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MasterCard sees a marketing opportunity in Nigeria’s ID cards

10-12-2014 Hits:1259 My Article Editorial Team - avatar Editorial Team

MasterCard sees a marketing opportunity in Nigeria’s ID cards

When talk turns to the African consumer opportunity, the excitement is usually centred on the continent’s largely untapped market of more than one billion people. In the case of global payments company MasterCard, involvement with a new branded identity card pilot project in Nigeria could catapult it ahead of rival Visa in this market of some 170-million people.  In August, Nigerian...

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South Africans divided over ‘Steve’ ad ruling

09-12-2014 Hits:953 My Article Editorial Team - avatar Editorial Team

South Africans divided over ‘Steve’ ad ruling

While South Africa’s advertising industry watchdog, the Advertising Standards Authority (ASA), ruled on Friday that FNB bank must withdraw a prominent national campaign urging the public to ‘Un-Steve’ themselves, the country’s consumers seem divided over the furore. The campaign was the latest derivation of a multi-year strategy involving a mythical, but humorous, character named Steve who works as a call centre...

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Half of online ads not being seen

08-12-2014 Hits:1008 My Article Editorial Team - avatar Editorial Team

Half of online ads not being seen

More than half of all Internet-based display advertisements served by Google are not being seen by online consumers, according to research findings released by the company late last week. “With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” Google’s Group Product Manager, Sanaz...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: