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Price matters to auto buyers – but so does reputation

19-09-2014 Hits:12 My Article Editorial Team - avatar Editorial Team

Price matters to auto buyers – but so does reputation

Despite being under pressure from rising costs, a tight job market and a slowing economy, South Africa’s lower-income consumers still place great importance on brand reputation when buying a vehicle – rather than basing their decision purely on price. This is one of the results of a study released this week by market research company Ipsos, which summarises its findings as...

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Lagos cleans up its act for outdoor advertising

18-09-2014 Hits:49 My Article Editorial Team - avatar Editorial Team

Lagos cleans up its act for outdoor advertising

In July, this website reported on the Signage and Outdoor Conference and Exhibition Africa held in Lagos, noting that Nigeria was embracing outdoor advertising. The potential of the industry was unpacked at the conference, which attracted some 4 000 visitors and over 200 exhibitors. In the months since, the conversation has turned to the nitty-gritty of creating a favourable environment...

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Social media slowly taking root in Cameroon

17-09-2014 Hits:37 My Article Editorial Team - avatar Editorial Team

Social media slowly taking root in Cameroon

According to Internet research portal oAfrica, approximately 10% of Cameroonians have access to the Web. Telecoms research site ‘BuddeComm’ puts that figure at an even lower 8%, although mobile phone penetration is estimated a 73%. So, with Cameroonians moving into the social media space and greater telecoms competition in the country, it is an embryonic online market worth exploring. The Central...

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South Africa pumps up its country marketing

16-09-2014 Hits:275 My Article Editorial Team - avatar Editorial Team

South Africa pumps up its country marketing

South Africa is going on an offensive to promote the country’s tourism sector, an industry which in 2013 generated 9,5% of GDP and accounted for more than 1,4-million direct and indirect jobs. During an address at the Southern African Tourism Services Association’s Annual Conference in Cape Town last month, Minister of Tourism Derek Hanekom spoke glowingly about the country’s tourism sector....

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African CEOs optimistic about growth despite challenges

15-09-2014 Hits:185 My Article Editorial Team - avatar Editorial Team

African CEOs optimistic about growth despite challenges

Top executives in Africa are optimistic about their company’s prospects for revenue growth over the medium term, although they are slightly more anxious about growth in the short-term. This is according to multinational professional services network PricewaterhouseCoopers (PwC), which released its ‘Africa Business Agenda, 2014’ report last week. Suresh Kana, Senior Partner for PwC Africa, says CEOs on the continent...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: