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What SA shoppers like – and don’t

30-10-2014 Hits:19 My Article Editorial Team - avatar Editorial Team

What SA shoppers like – and don’t

As the South African retail industry gears up for the annual Christmas shopping rush, local research company WhyFive has released a 2014 Retail Shopper Report detailing what it sees as the 10 key factors characterising the local consumer shopping experience. According to research specialist Alan Todd, the survey – involving a national sample of 8 000 respondents – was designed to...

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Marketers must beware of technology for its own sake

29-10-2014 Hits:77 My Article Editorial Team - avatar Editorial Team

Marketers must beware of technology for its own sake

Marketers must beware of using technology for its own sake and should rather keep the needs of consumers uppermost in their minds, a leading digital marketer has warned. Simon Miles, Digital Director at Coca-Cola Enterprises, told a recent Global Academy of Digital Marketing event that most activity targeting mass-market consumers should rely on “less fancy” technology, with only up to 20%...

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Nairobi shopping centre honoured for its retail innovation

28-10-2014 Hits:154 My Article Editorial Team - avatar Editorial Team

Nairobi shopping centre honoured for its retail innovation

Nairobi’s Sarit Centre has been named as Africa’s Most Sustainable Shopping Mall by the London-based publication ‘New Economy’. In operation since 1983, the centre is Kenya’s first – and still busiest – mall with an average daily footfall of 25 000 shoppers. ‘New Economy’, a quarterly magazine and website with a global readership, said of Sarit: “The retail innovator has survived...

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More in-store ‘retail theatre’ needed to attract young consumers

27-10-2014 Hits:481 My Article Editorial Team - avatar Editorial Team

More in-store ‘retail theatre’ needed to attract young consumers

British shops need to employ ‘retail theatre’ tactics if they are to persuade younger consumers to buy in-store rather than online, according to a study published in the UK last week. The Future Shoppers report was commissioned by Samsung in an effort to understand the purchasing habits of the next generation of shoppers. Its finding are based on responses from just...

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Nokia: death of a brand icon

24-10-2014 Hits:320 My Article Editorial Team - avatar Editorial Team

Nokia: death of a brand icon

The Nokia brand, once the darling of the mobile phone world, will soon be no more. Microsoft, which bought the Nokia mobile division in April this year, has confirmed that it will no longer use the name on its smartphones, instead branding them as the Microsoft Lumia. This is despite Microsoft having paid a reported $US7,2-billion for Nokia’s mobile operations,...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: