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Another whisky-maker sees potential in Africa

27-11-2014 Hits:74 My Article Editorial Team - avatar Editorial Team

Another whisky-maker sees potential in Africa

One of the world's most distinguished makers of Scotch whisky has joined the growing number of alcoholic beverage companies seeing an exciting future in Africa One of the world's most distinguished makers of Scotch whisky has joined the growing number of alcoholic beverage companies seeing an exciting future in Africa as the continent's consumers become more middle class in their outlook...

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Marketers can benefit from Twitter's boost of global TV ratings

26-11-2014 Hits:193 My Article Editorial Team - avatar Editorial Team

Marketers can benefit from Twitter's boost of global TV ratings

New data measuring tools have revealed the power of Twitter in increasing TV ratings and driving audience engagement Nielsen Twitter TV Ratings, a service launched last year, is able to measure the prevalence of TV-related tweets, as well as the extent of their reach. Now Twitter has teamed up with market research company Kantar Media to release more comprehensive data about...

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Shoe giant sees potential in Africa

25-11-2014 Hits:186 My Article Editorial Team - avatar Editorial Team

Shoe giant sees potential in Africa

Clarks, the British-based shoe company and one of the largest shoe brands in the world, intends dramatically expanding the number of outlets it has in Africa over the next year Clarks, the British-based shoe company which is one of the largest shoe brands in the world with global sales exceeding US$2-billion, intends dramatically expanding the number of outlets it has in...

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Consumers now view private labels as more upmarket

24-11-2014 Hits:248 My Article Editorial Team - avatar Editorial Team

Consumers now view private labels as more upmarket

Gone are the days of no-frills packaging intended only for those on a tight budget - private labels, also known as store brands, are no longer viewed simply as low-cost alternatives to name brands, according to a global study released last week by research company Nielsen. Instead, private labels are increasingly high-quality products that fulfill consumer needs across a variety...

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Negative online customer review sparks hotel controversy

21-11-2014 Hits:463 My Article Editorial Team - avatar Editorial Team

Negative online customer review sparks hotel controversy

Peer-based reviews on websites such as 'TripAdvisor' are now one of the most important factors in online buying decisions A hotel in England has become involved in a storm of controversy after it 'fined' guests who posted negative comments about it on a travel review website and their own social media page.Now the hotel, located in the southern coastal resort town...

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The African Marketing Confederation (AMC) was founded in 2011 when marketing bodies from four countries met in Zambia to discuss the status and development of the marketing profession across Africa.

It was felt that one of the key needs was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education, and levels of development required home-grown marketing approaches designed and nurtured by Africans themselves.

The result is the AMC, a body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa. Strategies to achieve this include research projects, education initiatives, professional publications, networking forums, and mechanisms to recognise and reward achievements at both the corporate and individual level.

Vision

Our vision is to promote and maintain high standards of education, professional skills, ethics and integrity amongst African marketers.

Founded By: